Louis Vuitton is working with makeup artist Pat McGrath on the launch of a new makeup line called "La Beauté Louis Vuitton." It is expected to debut with 55 lipsticks, 10 lip balms and eight eyeshadow quads.

This is just the beginning,” McGrath tells Vogue mischievously. “We are setting a new standard in luxury beauty.”

Model Line Brems walks the runway during the Louis Vuitton Spring/Summer 2017 show at Paris Fashion Week. Photo by Peter White/ Hard as it may be to believe, Louis Vuitton has never officially ventured into makeup—until now.