LVMH label to begin selling lipstick, eyeshadow and lip balm, with British make-up maestro Pat McGrath leading its creative direction.

All are launching this fall as the luxury brand introduces La Beauté Louis Vuitton, with McGrath as the house's first cosmetics creative director.

Louis Vuitton, the world's biggest fashion label, will begin selling beauty products this fall and has tapped British makeup artist Pat McGrath to lead creative direction for the new venture, expanding its offer as the industry seeks new avenues of growth to offset a current slump.