AAA video games are already quite pricey nowadays, but the analyst says that a $70 GTA 6 would be the "cheapest" Grand Theft Auto game ever released. "A good company raises salaries in line with inflation so that their staff don’t die or something, but games prices haven’t risen with inflation," Douse added.

It's the age-old debate about whether game prices need to rise with inflation reignited by Epyllion's Matthew Ball, and Baldur's Gate 3's publishing director ha

Now they're $70, and analysts are discussing a potential $100 price tag for Grand Theft Auto 6. One Baldur's Gate 3 dev says companies hoping for this are "saying the quiet part out loud." GTA 6 is one of the most-anticipated games in history.

GTA 6 may set a new $100 base price for games, possibly sparking industry-wide changes in pricing. The game's unprecedented buzz could justify the price hike, aiding in AAA development costs. The ambiguous 2025 release date is making other studios hesitant about releasing their games to avoid competing with GTA 6.

An annual report into the state of video games has raised eyebrows for suggesting Rockstar will sell the long-awaited behemoth that is GTA 6 for $100 - around £80. The amount could be justified by the game's enormous budget and would fit with a similar move by GTA publisher Take-Two back at the start of the current console generation,