How ‘Strong’ became the unofficial brand of disaster recovery
Fanatics.com’s ‘LA Strong’ merch has been selling fast. But the ‘Strong’ positioning has been successfully raising recovery ...
Fanatics, Sports Teams Partner for 'LA Strong' to Raise Relief Funds
Profits from LA Strong merchandise sales will be donated to the American Red Cross and the LA Fire Department Foundation.
Sports Business Journal2d
Fanatics' Rubin details 'responsibility' in helping during L.A. wildfires
Fanatics CEO Michael Rubin discusses Fanatics teaming up with L.A. sports teams for an 'L.A. Strong' campaign and how they ...
Fanatics CEO Michael Rubin on LA wildfires: A lot of entrepreneurial business leadership is needed
Michael Rubin, Fanatics CEO, joins 'Squawk Box' to discuss the company's partnership with 17 Los Angeles sports teams to sell ...
MLB4d
MLB, Los Angeles orgs dedicate 'LA Strong' collection to fire relief efforts
As devastating wildfires ravage the Los Angeles area, the sports world is hoping to provide whatever help it can for those ...
Los Angeles teams, Fanatics donate $11 million in money, merchandise to wildfire victims
The money will go to organizations like the American Red Cross, the Los Angeles Fire Department Foundation, World Central ...
‘LA Strong:’ Los Angeles Sports Teams Unite on Charitable T-Shirt Collection for Wildfire Recovery
Fanatics has teamed up with Los Angeles sports teams on a charitable "LA Strong" T-shirt, with proceeds supporting Red Cross wildfire recovery efforts ...
Los Angeles Wildfires: USC Trojans Team Up With Fanatics To Help Fire Victims
The USC Trojans announced this weekend that they have teamed up with Fanatics and the Los Angeles sports community to help ...
‘LA Strong’ logo and custom shirts unveiled to aid Los Angeles wildfire recovery efforts
Los Angeles sports organizations are uniting to launch an “LA Strong” custom logo and apparel line that will raise money for ...
katu4d
LA sports teams unite for 'LA Strong' line to aid wildfire victims
The sports organizations and Fanatics will donate all proceeds from the initiative to the American Red Cross and the Los Angeles Fire Department Foundation. LA Strong hoodies will also be ...
True Blue L.A. on MSN4d
Dodgers, Freddie Freeman, Chris Taylor, Fanatics raise money for LA fire relief efforts
Freddie Freeman and his wife Chelsea are donating $300,000, split evenly between the LA Fire Department Foundation, the ...