Liquor company Diageo and rapper Sean "Diddy" Combs joined forces in 2007 to market his Cîroc Ultra-Premium Vodka and extended the partnership in 2014 by purchasing his tequila brand, DeLeón. However, ...

Diageo is trading its ownership of Cîroc Ultra-Premium Vodka in North America for a majority stake in Lobos 1707 Tequila, a brand backed by NBA star LeBron James. The transaction is the first from the ...

Cîroc Coconut, meanwhile, is the latest in nearly a dozen flavored vodkas from the brand, popular renditions including French Vanilla and Apple alongside one-off releases like White Grape.

Diageo has traded the rights to its Cîroc vodka brand in North America for a majority share of LeBron James’ Lobos 1707 tequila and mezcal brand. The strategic joint venture with investment and ...

CÎROC has taken notice of this void of opportunity and the spirits brand is aiming to empower creatives with a program that will help creators acquire the tools necessary to bring their visions ...

CÎROC‘s Blue Dot Creative Residency hit Austin, Texas for the annual SXSW Festival this past weekend, and invited guests from close and afar toasted up in the spirit of innovation and ingenuity.

To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including ...

To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including ...

For the crème of Capetonian society, the exclusive CÎROC Premier Jous Rendezvous party at Roundhouse in Camps Bay was the place to be on New Year's Day 2014.

Diageo has swapped a majority share of Cîroc vodka, one of the brands at the centre of a legal dispute with rap mogul Sean Combs, for a tequila brand backed by basketball star LeBron James.