Super Smelly is the brainchild of Dipali Mathur Dayal, Founder and CEO, herself a mother to a growing tween. When she realised there was a dearth of safe products in the marketplace for her daughter, she took it upon herself to create something exclusively for this much-neglected age group – the one between babyhood and adulthood - which has its own unique needs. The need to look good, to smell good and to make the right choice for their bodies.