As endurance athletes who push our bodies to perform their best, we continually search for healthy, more effective alternatives to commercial sports nutrition products. We don’t just want products that taste better—without the candy bar-like ingredients, additives, and sugar—but products that actually allow us to perform better. Our founder, Brian Maslach, has spent years experimenting relentlessly with ingredients to help athletes perform their best. He began doing this while racing BMX as a youth and continued through college where he started mountain biking and road cycling. This led to a career developing sports nutrition products and a passion for endurance sports. Taking what was learned from his work in the supplement industry, he kept tweaking recipes for what would eventually become Enduro Bites All-Natural Nutrition Bars. These were put to the test by training partners and other elite athletes here in Colorado.